When you send emails to your prospects, you want to send them good quality info. But how much is too much? Is there a line you cross either in giving them so much that they don’t buy your product or bore them to death because your email reads like War and Peace? Well, this article is going to take a look at this issue and try to come up with some answers. Note…these are not written in stone. Ultimately, you need to decide what’s best for YOUR business.
Let’s start out with the email that has just one sole purpose…to inform. In other words, there is no sales pitch at the end and the only thing you’re trying to do is give your reader good quality info…no strings attached other than you’d like to build up your credibility with this person. In that case, the email simply needs to be as long as it needs to be to get the information across. Now, having said that, it would be a good idea, if the email is going to be unusually long, to warn the reader at the start so that they can decide whether they want to read the email at that point in time or save it for later on. That’s just common courtesy. If you do this, you’ll cover yourself nicely.
What about the email that’s sent with the intention of getting a sale afterwards? In this case, you need to look at the actual information that you’re sharing. Is it going to make it so that the person reading will want to get more information or is it going to so completely answer all their questions that there will be no reason for them to check out the link at the end to the product you’re promoting? If the answer is the latter, then you seriously need to look at what you wrote and decide what you’re going to leave out. My personal rule of thumb is I provide 50% to 67% of the info in the email with the rest, and the most important part, coming from the product I’m promoting. This seems to work well for me.
As I said, there are no hard and fast rules. You have to ultimately do what you feel is best for your business. Just understand this. If you give somebody the chicken, they have no need to buy the eggs.
To YOUR Success,
Steven Wagenheim
Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.
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