A list of proven buyers is more valuable than just a list of people who want to get something ‘free’. This is largely due to the fact that for anything ‘free’, there are bound to be people who are willing to sign up who would never actually dream of paying for anything online.
Still, even if you don’t have a list of totally ‘proven buyers’ there are some ways in which you can make a list more responsive, and possibly even convince people to buy. After all, you’re a marketer - that’s what you do!
Regular Scheduled Emails
One thing that many people sometimes overlook is that a good list is like a relationship - it takes work to maintain it. If you stop having dealings with your list for a long period of time, they’re likely to forget you, and then when they receive an email from you will be thinking, “Hey, who on earth is this guy and why is he emailing me?”
While you definitely want to avoid letting your list lapse into inactivity, you also want to avoid over-saturating your list with emails. Starting to send emails every couple of hours would be a very bad idea, especially if they’re all mostly just sales pitches.
Important Advice: A good approach is to never send two sales pitches in a row. Space them out to maybe 1 sales pitch for every 4 to 5 emails, and in between, be sure to include freebies or information that is valuable.
If you develop a regular schedule of maybe emailing your list twice a week or so, and space out your sales pitches too, then you’re on the right track. If the emails you send in between as ‘fillers’ contain great info and freebies, then you’ll even find that your subscribers are actually eager and waiting to hear from you at your next scheduled time.
Thus, your relationship with your list can flourish, and they’ll be much more open to any suggestions of purchases that you might make.
Catering to the Needs of Your Subscribers
Just now, we covered briefly how your ‘filler’ emails should be providing freebies and information that is of value to your subscribers. Truth is, this is just part of a much larger picture that revolves around the benefits of appealing to subscribers.
To be completely honest, everything that you send out to your list should cater to the needs of your subscribers as much as possible. Unfortunately, this is where a lot of people stumble, and end up not taking full advantage of their list.
Important Note: Although you might think that you know what your subscribers want, and need, there is nothing like actually knowing what your subscribers want, and need.
So the question is: How do you really find out what subscribers want? Well, apart from paying attention to any emails that you may get, it would not hurt to send out a survey. Sure, it may be slightly tacky, but even if just a few people respond, it will still be a valuable insight into the type of people who are on your list.
If you can continuously be providing products that answer the needs and desires of your list, you’ll find that you’ll be making a lot of sales. While the sales are coming in though, you’ll also develop your reputation and relationship with your list even further, so it’s hard to say which is more valuable.
Long term - a little work spend finding out more about your list could go a long way towards helping your profits.
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