What is Email Marketing
Email marketing is a form of direct marketing that is done via electronic mail in order to communicate specific information to a specific group of people. You could say that email marketing is any email sent with the intention of selling something or receiving a charitable donation. However, email marketing is usually termed as such when one of the following applies.
• Emails sent to current customers with the goal of building customer relations and loyalty.
• Emails sent in order to convince a potential client to purchase something or encourage a current customer to make an additional purchase.
• Tagging email correspondence with advertising, regardless of the reason for the message.
• Sending these emails over the internet, as there are other forms of email.
Email marketing is becoming big business, as it was estimated that United States businesses spent a massive $400 million on email marketing last year alone.
Why are they popular?
It is popular with companies and individuals alike for many reasons.
1. Email is a cost effective way to get a lot of information to a targeted audience quickly.
2. Return on investment is simple to track; email marketing is quoted as being the second best marketing tool on the web.
3. Companies can get the information to the customer instead of relying on the customer to come to their website.
4. Advertisers can create repeat business quickly and affordably.
5. Half the people on the internet will check their email at least once a day.
These are just a few of the many reasons businesses are finding it to be so desirable. Add to this the fact that it requires no paper whatsoever and a company can add environmentally friendly to their persona. The major detractor of email marketing is a term we are all familiar with, SPAM. This is the practice of sending out bulk advertisements unsolicited. Or in old school terms junk mail. As time progresses email programs are improving, to limit the activities of spammers however, it will take time.
The bottom line is email marketing is where it is at; combined with affiliate programs and other online marketing it could turn into a lucrative prospect very easily. A little time, creativity, and you could make a great passive income just from email marketing alone.
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